• Client: IKS International
  • Concept: in the trailer, we use the race engine and a (fictitious) race competition as a metaphor for the world of laboratories. In this way we give the brand an experience and emotion. We bring the brand IKS International and XiltriX® to life. As wel as in the motor racing as in laboratories it is all about accurate measurements and calculations.
  • Primary goal: growth in the international market, especially in the United States of America and India.
  • Target group: laboratory staff, the IT department and/or the head of facilities and technical department of larger organizations, project developers of laboratories and institutions.
  • Usage: during presentations (especially abroad), at fairs, online (own website, YouTube).
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