Concept: Balls for Brazil; Being able to sport is not obvious for everybody, definitely not for girls in Brazil. Therefore Intersport calls out to Holland to collect all their old footballs and hand them in at the nearest Intersport shop. This way you’ll support girls football in Brazil.
Goal: To get people enthusiastic about collecting their old footballs.
Target group: Children and people interested in football.
Usage: Commercial on national (Dutch) television, online on their website and via social media.