• Client: Roompot Vakanties
  • Concept:¬†a humouristic/surrealistic situation by applying a service/facility of Roompot Vakanties to a normal regular family, with fitting pay-off “for everyone who doesn’t have that at home…”
  • Primary goal:¬†inspire, enthuse
  • Target group: families with (young) children, 50+ers
  • Usage: as campaign on television and on the internet (own website, social media)
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