• Client: Van Helden Relatiegeschenken
  • Concept: through animation we have created a living creature (a pen) called Held. This pen represents all core values of Van Helden Relatiegeschenken. With a sense of humour and a charming modesty Held is a shown as a loveable character. The animation becomes recognizable and shareable with a strong visual image, which provides experience with the targetgroup.
  • Primary goal: top-of-mind positioning of the brand and profiling the brand image.
  • Target group: management, staff, secretaries and purchasers of companies with 2 to 100 employees.
  • Usage: social media, own Website, YouTube
  • Languages: NL BE
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