Concept: through animation we have created a living creature (a pen) called Held. This pen represents all core values of Van Helden Relatiegeschenken. With a sense of humour and a charming modesty Held is a shown as a loveable character. The animation becomes recognizable and shareable with a strong visual image, which provides experience with the targetgroup.
Primary goal: top-of-mind positioning of the brand and profiling the brand image.
Target group: management, staff, secretaries and purchasers of companies with 2 to 100 employees.