• Client: Lightyear One
  • Goal: Convince potential customers to make a pre-order for the Lighyear One. Additionally, inspire the press about the brand, the product and the story of Lightyear to generate publicity.
  • Target group: (Potential) customers, influencers, idealists, pioneers, trendsetters, advernturers and people with a passion for technology. Additionall, the press: (international) newsplatforms, television, radio, newspapers and magazines as well as journalists and trensetters.
  • Usage: During the launch of the Lightyear One, on social media and own website.
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