• Client: VVV the Netherlands
  • Primary goal: a growth in constructive partnerships, profiling VVV the Netherlands as a strong brand
  • Target group: stakeholders (among which local entrepreneurs and their branch organisations), formula takers, destination marketing organisations and (local) government agencies, municipalities. The video is not meant for the end user (consumer/visitor/tourist)
  • Usage: during the biennial VVV congress on the World Tourism Day, but also at fairs, during presentations and on the internet (own website, YouTube) and during the intake of new personnel.
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