Version Eric:

  • Client: GVDW
  • Concept: true, satisfied ZLM customers with a connection between their private example and the way ZLM fulfills its services are portrayed. The thought: ‘Satisfaction. Made possible by ZLM.’
  • Primary goal: inform, enthuse
  • Target group: (potential) customers of ZLM in the provinces Zeeland and Noord-Brabant
  • Usage: as campaign on broadcast Zeeland and broadcast Brabant, as well as via the radio of these two provinces
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